Traditional marketing messages, such as TV or radio ads, are broadcast to a broad audience. Inbound marketing messages are customer-driven, so they can be more targeted. A stranger who searches, views, or clicks on something is expressing interest and engaging with content on their own terms. This allows us to create more targeted and relevant marketing messages.
We use data to analyze the demographics and behavior patterns of the people who view, click-through, or visit your website regularly. Improving your marketing efforts becomes increasingly more specific as we tweak and refine your marketing messages based on this analytical information. This data improves marketing campaign efforts and your ROI.
Analytics, reporting, & data analysis
Website Development & Branding
Visual identity & design
Customer journey mapping
Digital Marketing Campaign
Social media marketing
Organic search (SEO)
Testing & optimization
Landing page & form creation
Measurement, analytics, & reporting
We begin our partnership by building on surface level information—we listen and understand your goals, conduct research on your business and audience, and analyze your current marketing efforts and website data. Learning as much as we can about your company and audience is the first step to designing a successful inbound strategy.
Next, we define the direction, requirements, tasks, and timeline for the project. Whether it be in lead generation, web design, or conversion optimization, we take ownership for your project’s success–maintaining high standards of quality for ourselves and working in close coordination with your team. We want you to see us as part of your team.
Once your campaigns are launched and performing, we shift our focus to engagement and conversion optimization. We carefully analyze data collected from the various channel analytic reports to improve and revise what needs to be changed. Focusing our efforts on what’s working, shifting what isn’t.
As these methods and campaigns continue to be optimized and managed, we continue to identify new opportunities for growth. We turn our focus to examining other market possibilities and establishing new strategies to keep you growing.