Developing an SEO strategy for your business is a key ingredient to your overall marketing strategy.
Although there are many different elements that go into building an SEO strategy, we are going to cover the three major components to a solid SEO strategy. The three most effective components include: creating quality content, using great keywords, and integrating relevant links.
#1 Create quality content
This is the most obvious and foundational aspect of SEO strategy. Well-informed and helpful content will keep your audience your page longer and encourage them to continue looking through other parts of the website.
Keep content informative and educational, don’t try to sell to your readers. Instead, provide them with resources and helpful information that will keep them wanting more. Go over the who, what, where, when, and why of your business and then sell them on your service.
#2 Use great keywords
Keywords are another instrumental piece to SEO strategy. These words should focus on what your potential customers are searching for. For instance, if you’re a graphic designer, some good keywords to sell your service could be “minimalist branding logo” or “book cover design” based on the services that you offer.
Think about your potential customer. Are they looking up the name of a specific product or service? Are they looking up brands or authoritative voices in your field? Incorporate those topics in your keyword phrases and content. Be creative, it’s what you’re good at!
#3 Integrate relevant links
Integrating relevant links into your content is another way to meet search engine criteria. Links to other sources will signal that your website has a lot of good information. When someone clicks a link, it should take them to another page that offers in-depth information on a subject. These links will also encourage people to stay on your website longer.
A good SEO strategy will help you reach your target audience and capture the attention of people who are already curious about your product or service. It can help you build a solid, cost-effective marketing strategy that will serve you day after day, search after search.
Our unique focus on serving clients in the creative, visual, and cultural arts has strengthened our understanding of these audiences. Contact us to learn more about how we can help boost your brand by building an effective SEO marketing strategy for your creative business.