We live in a day and age where digital content exists in abundance. So much so that it can become difficult to distinguish your work from the multitude of other sources that are out there. In order to make yourself stand out in the crowd, you have to ensure that every blog post, tweet, and website is crafted with care. However, above all, the true factor that will define your level of expertise is the amount of value that your content possesses.
Create memorable content.
Ensure that your content possesses an inherent sense of value that can be taken away from those who engage with it. Whether that takeaway is rooted in education or entertainment, your copy should be something your reader will remember.
When your reader remembers your content, they remember you too. Now, this isn't something that can be achieved overnight. It will grow and develop with time. Just remember to not be afraid to be provocative, different, and vivid.
Ensure that your content is findable, readable, and understandable.
As I touched upon previously, you want to ensure that your content is findable, readable, and understandable. Now, to complete this, you also want your content to be actionable and shareable.
It’s one thing to have strong copy, but another to give your audience the ability to actually do something with. Strive for your copy to not only be educational, but also engaging. There are numerous ways to integrate interactive elements into your blog posts. Landing pages, newsletter signup boxes, comment sections, social media buttons, the possibilities are endless! So now, just ensure that you are aware of these features and taking full advantage of them
Provide a place to comment and an opportunity to share.
When you create copy that resonates with your reader, they will most likely want to take action. You can allow them to do this by providing a place to comment, links to related content, and an opportunity to share. By making it easy for your audience to comment and ask questions, both publicly and privately, this bolsters your content's level of engagement, as well as your SEO score!
Lastly, opt to include a comments section at the end of your blog posts or a “Contact Us” page for more direct inquiries. Add a list of actionable items, such as sharing to other social media platforms to increase the reach of your content.
Blogging is a very powerful tool. You have the ability to reflect your brand’s image almost instantly. Your audience’s perception of your brand can be easily formed based on a few, short words. Ensure that the purpose behind each sentence is carefully curated to guarantee that the words you are choosing to represent your brand are accurate and effective.
Still unsure if you are able to achieve this on your own? Reach out to us, we are passionate about sharing work with the world in an effective, engaging, and extraordinary way!