Content plans are a powerful way of organizing and managing your media and marketing strategy. They have the potential to drive up client growth and retention while boosting business success.
What is a content plan?
A content plan is a detailed, structured plan of all the media you will create over a particular time period. From written copy to social media posts, visual material to downloadable resources, a content plan covers it all. These are all contributors to show how your creative business is reliable, trustworthy, and a leader in your niche.
How are content plans created?
There are a few key steps to creating a killer content plan. At a high-level, this includes the following steps:
Determine concrete, measurable goals
Build a deep understanding of your target audience
Conduct a content audit, of your own site or your competitor’s
Brainstorm content ideas
Choose appropriate content formats
Create a content calendar
Why do you need a content plan?
In an increasingly crowded industry of creatives, artists and designers, you want your business to stand out. Potential clients should be drawn to you over your competitors and see compelling value in what you have to offer them.
How to achieve this? With a killer content plan. This has far-reaching impacts on brand perception, audience engagement, conversion rates, and so much more.
Let 2019 be the year you take your creative business to the next level. Dominate your niche with a game-changing content plan, and see what a difference it’ll make to your business growth and success.
We design marketing strategies for businesses involved in the creative, visual, and cultural arts. Contact us to learn more about how we can partner with your creative company and build your marketing strategy.